I used to think of as many ways as possible to stimulate people to write songs, both in my University lecturing and in the workshops that I used to run for and with various people. One year, I asked a University group to write (for fun, as an exercise in working to a brief), potential UK submissions to the contest.
None of them had heard of it- none of them. It was so tortuous trying to explain the contest and its history to them, that I just gave up and got them to do something else instead. I wonder if they've heard of it now?
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